The answer is: YES. Cold calling will likely be a part of sales for a long time to come. When you rely on emails and voicemails to get in touch with prospects, you may as well be that kid who used to talk to himself in the back of class. Just because you’re chattering away doesn’t mean anyone’s listening. What it boils down to is this- you can’t avoid the dreaded phone call in sales. It’s the only thing that’s effective (well, that and using Spiro’s sales automation CRM ) when it comes to establishing a relationship with a prospect, and if you’re afraid of being annoying, well, you better get over it now or move the hell on. At my last company, the inside sales team made about a hundred dials a day and only reached maybe ten people. Let’s say you’re a sales guy and working on twenty opportunities and there are three people involved in each. If you called each one twice a day that’s 120 phone calls. For the average sales noob that sounds like a lot, but it’s not. How often you call a p